What marketing jobs have already been replaced by AI?
What marketing jobs have already been replaced by AI?
There is a lot of buzz about AI replacing jobs, and marketing is an industry that has already witnessed the massive advent of AI for several years. However, the reality is more about augmentation than replacement.
- Automated ads targeting and optimization have been around for many years. It helps to make a work of advertising specialists easier. However, anyone serious about advertising knows that AI assistance is limited. Auto campaigns without human touch are useless. That’s why there are still many professionals who perform this work manually. But it’s important to note that due to the advent of AI, the number of such professionals is far fewer than it was before.
Just imagine, previously marketing specialists manually chose places on websites and magazines to place their ads and exchanged emails and phone calls with publishers to negotiate conditions and pricing. Yes, I remember how i did this work myself!
- Content creation before ChatGPT 3.5 and after it is really different. Mass creation of low-quality content doesn’t need humans anymore. Those who produce such type of content are in the big trouble!
So, despite the fact that AI has been in marketing for many years, we still see many human marketers working in the industry. What roles do you believe will remain exclusively human?